POSITION SUMMARY The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution.
PRIMARY RESPONSIBILITIES Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations. Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts. Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions. Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana)
Qualifications
- Background: Highly preferred, experience in BioTech or Healthcare industry experience.
- Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience.
- Experience: 2+ years in email marketing
What we offer
- Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
- Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
- We also offer a generous employee referral program!
- For more information, visit www.natera.com.
- Natera is proud to be an Equal Opportunity Employer.
- We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives.
- Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
- All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status.
- We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
- If you are based in California, we encourage you to read this important information for California residents.
- Link: https://www.natera.com/notice-of-data-collection-california-residents/ Please be advised that Natera will reach out to candidates with a @ natera.com email domain ONLY.
- Email communications from all other domain names are not from Natera or its employees and are fraudulent.
- Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team.
- Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
- For more information: - BBB announcement on job scams - FBI Cyber Crime resource page