Ecommerce Manager

REMOTE E-COMMERCE MANAGER We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction

Responsibilities

Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement. Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience. Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging.

A/B Test website creative, layout, and offers to better understand and optimize our website. Manage outside agency partners for web design, web management and development, and SEO (search engine optimization). Develop onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc. Be the expert on e-commerce best practices and competitors to gain an understanding of trending behaviors in the marketplace.

Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience. CRM (Email/SMS) Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value. Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails.