Senior User Acquisition Manager, Paid Social Ads

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products

Key responsibilities

• Own the process end-to-end: take full ownership of acquisition across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation.
• Scale spend profitably in the US market while holding payback, ROAS and CPA targets based on real revenue and player-value data.
• Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks.
• Decide budget allocation across acquisition channels and find new scaling levers: audiences, formats, placements, campaign types and additional channels.
• Run a structured, high-velocity creative testing process with the creative team on all channels, with clear hypotheses and kill/scale rules.
• Manage signal quality: conversion events, event value, deposit / purchase optimization, attribution.
• Operate in a policy-sensitive niche: run in the US within each platform's rules.
• Keep ads and handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch.
• Protect account health: manage ad account structure, backups and recovery plans.
• Work with reps on betas, new campaign types and escalations.
• Diagnose drops and spikes quickly and act on them.
• Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization