Senior Director, Content and Audience Strategy

Career Category Marketing Job Description Live What you will do Let’s do this. Let’s change the world. Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels.

This leader will translate complex business needs and transformation initiatives into scalable, personalized, and governance-compliant content solutions. The Senior Director will build and lead a high-performing content and audience strategy function, bringing together content strategy, audience analytics, production, taxonomy, metadata, governance, and stakeholder management.

The role will partner with business and portfolio leads, digital product managers, and transformation stakeholders to turn business use cases into audience-driven content strategies and coordinated, multi-channel roadmaps. This leader will establish the standards, operating models, and governance frameworks needed to connect audience needs with content production capabilities, channel requirements, brand messaging, regulatory expectations, and measurable business outcomes.

The role will also oversee content production strategy and external partner relationships, while guiding the integration and adoption of taxonomy, metadata, content management, and audience intelligence capabilities across the enterprise. The Senior Director will represent content and audience strategy in executive forums and transformation governance, creating clear decision materials, surfacing dependencies and risks, and helping teams sustain momentum through complex, multi-year change