Brand Insights, Measurement Lead

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems

About the role

As a Brand Insights, Measurement Lead at Anthropic, you will strengthen the evidence that fuels our brand decisions: knowing whether marketing spend and effort is working, saying so clearly on a schedule to the people who need to hear it. Marketing Insights turns market, campaign and user data into decisions that product, marketing, comms and sales leadership can act on.

You'll tell us, with data, whether awareness is turning into consideration, whether consideration is turning into pipeline, and where that chain breaks down for a given audience. This role sits at the intersection of human understanding, marketing science discipline and organizational influence. In this role, you'll own the team's recurring measurement readouts, including the Prosumer and B2B brand health tracker studies and the metrics, headwinds and tailwinds that show up in front of business leadership and in all-hands updates, keeping them accurate, current and easy to act on.

You'll partner closely with your Marketing Insights teammates, Comms and data science on the brand-health dashboard, Brand & Integrated Marketing leadership, brand data science, research vendors, and cross-functional stakeholders across Enterprise Marketing, product marketing and finance