Senior Manager of Marketing Operations

Proof is the world's first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market leaders and experts who brought notarization online with Notarize℠, Proof offers trust in a digital world by verifying identities and securing transactions to protect businesses and their customers.

Since 2015, we’ve completed many of the world’s first digital commerce transactions, including the first online real estate closing, online mortgage closing, online auto sale, and online will and we're still just getting started! Proof is scaling its marketing team to support a major expansion from online notarization into portable digital identity for banks, lenders, insurers, and wealth managers.

To invest well, we need the systems, data, and processes that show exactly how marketing creates pipeline and revenue. As Senior Manager of Marketing Operations, you'll own the marketing technology stack, lead lifecycle, attribution, and reporting that make the whole team faster and more accountable. Day to day, you'll work closely with Revenue Marketing, Sales, RevOps, and Finance to keep data clean, programs running, and leadership confident in marketing's impact

What you’ll do

• As the Senior Manager of Marketing Operations at Proof: Marketing technology: Own, optimize, and govern the marketing tech stack (marketing automation such as HubSpot, Salesforce, intent and enrichment via Clay, ABM via SixSense, webinar, and event tools) and its integrations, with a clear view of cost and adoption.
• Lead lifecycle: Design and maintain lifecycle stages, lead scoring, routing, and SLAs in partnership with Sales and RevOps.
• Reporting and dashboards: Build trusted reporting on pipeline, conversion, velocity, and channel performance for the CMO, executive team, and board.
• Attribution and ROI: Develop and maintain a multi-touch attribution model and marketing ROI reporting that inform budget decisions, and partner with RevOps on forecasting.
• Data quality and compliance: Ensure data quality, enrichment, and deduplication, as well as compliance with privacy and consent requirements.
• Campaign operations: Set standards for UTMs, campaign hierarchy, program setup, and QA.
• Partner with Finance on marketing budget tracking and planning.
• Innovation: Evaluate and implement new tools and AI-enabled workflows that improve team efficiency