Head of Demand Generation (Remote, United Kingdom)

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities Demand Engine & Pipeline Own paid, organic, website, and conversion channels. Translate growth targets into clear priorities and roadmaps. Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion Lead website structure, messaging, UX, landing pages, and CRO. Partner with PMM to ensure clear, differentiated positioning. Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. Optimize for pipeline and revenue impact with strong attribution visibility. Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design Lead revenue-focused content aligned to buyer journey and enterprise sales. Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics Own marketing-sourced pipeline targets and key revenue KPIs.