Marketing Specialist

A career at Fix Network World means being an important part of a global family of winning brands that love to live, learn, work and play. Every day, we collaborate with our colleagues and partners to create a better working and operating environment, challenging ourselves to fuel our enthusiasm to help our franchisees make an impact on their communities.

Reporting to the Director of Marketing and Communications, the Marketing Specialist will be responsible for implementing integrated marketing plans and events within their geographic region. He/she will work in partnership with their regional teams, at direction of national marketing to implement and evaluate local area marketing programs.

This position is responsible for strengthening relationships with our franchise strategic partners and creating, maintaining, and increasing brand awareness, customer traffic and loyalty to the brands acting as the primary regional Brand Ambassador for the Fix Network. Job Duties Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region Act as primary corporate marketing support for franchisees while positively representing their brands and the business Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Manage and execute in-store franchisee promotions, events, and community outreach activities Collaborate with local team to support B2B sales activities Create and manage budgets for marketing initiatives Compile franchisee updates, stories, achievements and testimonials for internal and social media communications Monitor and analyze campaign performance and adjust strategies as needed Maintain accurate and up-to-date records of all marketing activities and budgets Communicate with cross-functional and national marketing teams regularly to drive business objectives Stay up to date on industry trends and competitor activity Manage timely and effective posting of content and resources on the franchisee intranet Collaborate on the research, development, and design of brand-specific e-newsletters Create engaging content for social media platforms.