Marketing & Communications Specialist

About TruX Retail Partner TruX Retail Partner is a retail solutions company built to work differently. We combine experienced people, adaptable solutions, and forward-thinking technology to help retailers solve complex challenges and execute with confidence. Marketing & Communications Specialist The Marketing & Communications Specialist leads TruX’s marketing campaigns, brand strategy, and internal and external communications to strengthen market positioning, brand awareness, and business growth

The role

• Advises executive leadership on marketing strategy, brand positioning, communications priorities, and business development opportunities, translating market intelligence and business objectives into strategic recommendations that influence business decisions and organizational growth.
• The Marketing & Communications Specialist leverages market research, competitive insights, and performance metrics to identify opportunities, optimize marketing effectiveness, and strengthen TruX’s industry presence and value proposition.
• Essential Functions Lead marketing campaigns, brand initiatives, and strategies aligned with TruX’s business objectives, market positioning, and growth priorities.
• Serve as a strategic advisor to executive leadership on marketing, communications, brand positioning, and business development, providing recommendations and directing initiatives within established objectives and delegated authority.
• Analyze industry trends, competitive activity, emerging technologies, and market opportunities to inform strategic recommendations, strengthen competitive differentiation, and advance business growth.
• Lead internal and external communications strategy, including executive messaging, organizational announcements, and stakeholder communications, to advance business priorities and protect brand reputation.
• Lead digital marketing, social media, and content strategy to strengthen brand visibility, market positioning, and audience engagement; evaluate performance and optimize campaigns to achieve business objectives.
• Develop public relations, thought leadership, industry outreach, and strategic partnership initiatives to strengthen market presence and business relationships.
• Lead employer branding strategy with Human Resources and Talent Delivery to enhance talent attraction and support organizational growth.
• Develop executive, retailer, and business development presentations that translate business data and strategic priorities into compelling value propositions supporting client relationships, business decisions, and new business opportunities.
• Establish and evaluate marketing performance measures, assess campaign effectiveness and business impact, and implement improvements to optimize resource utilization and return on marketing investment.
• Maintain brand and quality standards and identify and escalate material communications, compliance, and reputational risks