Demand Generation Marketing Manager

Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more

Qualifications

5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships). Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events. Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.

Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions. Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo) Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.