Head of Marketing - TestAssure - Brydon Portfolio Company

About us

TestAssure's a fast-moving software company providing best-in-class automated testing solutions of workforce management rules. Our product services many of the world’s leading businesses and provides our customers highly quantifiable value, but it’s only just beginning. Our customers are enterprise teams who expect thoughtful communication, smart content, and trusted partnerships throughout the buying journey.

This is a unique opportunity to shape the voice, strategy, and future of marketing at a fast-moving SaaS company from the ground up

About the role

We’re looking for a strategic, creative Head of Marketing who understands enterprise sales cycles, can craft compelling content, and thrives working closely with sales. You're less about chasing clicks and more about building credibility, consistency, and commercial impact across the buyer journey. Conferences are a key channel for us, so excitement around event marketing—and experience managing or optimizing it—is essential.

You’ll also have a strong hand in content creation, messaging, and building our digital presence. This role is remote, with some expected travel for conferences, trade shows, and team offsites. You would be managing one marketing resource

What you’ll do

• Develop and own our marketing strategy.
• Define the roadmap to elevate brand awareness, drive demand, and support revenue growth.
• Create and lead content efforts.
• Write and produce thought leadership content, customer stories, collateral, web content, and more that speaks to both technical and business buyers.
• Align with Sales.
• Partner closely with the sales team to craft campaigns, messaging, and assets that support outbound efforts and convert enterprise leads.
• Drive conference & event presence.
• Plan, coordinate, and maximize our presence at key industry events—before, during, and after.
• Strengthen our digital presence.
• Own and optimize our website, social media, and outbound marketing channels.
• Measure and optimize.
• Track performance using SaaS GTM metrics like CAC, LTV, funnel conversion rates, and lead quality.
• Build for scale.
• Select and manage tools, processes, and any external vendors as needed