Lead Product Manager - GenAI

Help shape what creative work with AI looks like next. Generative AI is changing how creative work gets made. Not just the tools people use, but how they riff from an idea to something finished.

At Envato, we’re building for that shift. We already help millions of creative professionals find the assets and tools they need to create. Now we’re bringing generative AI deeper into that experience, helping customers generate, edit and customise content as part of their everyday workflows.

We’re looking for a Lead Product Manager, GenAI to help lead where that goes next. This is a role for someone who is genuinely into this space. You’re using the tools, trying new models, following what’s changing and forming opinions about what is genuinely useful versus what is mostly hype.

And you want the opportunity to turn that curiosity into products used by creative professionals around the world

What you’ll do

You’ll own the strategy for Envato’s customer facing GenAI experiences, identifying where AI can meaningfully improve creative workflows and taking opportunities from early signals through discovery, launch and iteration. You’ll spend time understanding how creative professionals actually work, experiment with emerging models and tools yourself, and build a strong point of view about where Envato can create something distinctive.

We want someone who likes making ideas tangible too. That could mean using AI to prototype a concept, vibe coding something quickly or getting hands on with a model to understand what it can really do. From there, you’ll work closely with Design and Engineering to turn the strongest opportunities into products that balance creative quality and usability with model performance, speed, scale and cost.