SEO Specialist

The role

• We're looking for a Senior SEO Specialist to own and advance Solflare 's organic search strategy across traditional search engines and AI-powered discovery platforms.
• We already have a solid SEO foundation in place.
• Your role won't be to start from scratch, but to build on what's working, identify untapped opportunities, and take our organic visibility to the next level.
• You'll work on a large-scale website with potentially millions of indexed or indexable pages, where technical SEO, content strategy, and smart prioritization can have a significant impact.
• This is a hands-on, high-ownership role for someone who enjoys both strategic thinking and getting things done.
• You'll collaborate directly with experienced colleagues across Marketing, Product, and Engineering, with the autonomy to shape how we approach organic growth.
• Core responsibilities: Own and evolve our SEO strategy - Build on our existing foundation, identify growth opportunities, and translate them into a clear, actionable roadmap.
• Drive organic search performance - Improve rankings, qualified organic traffic, and visibility for Solflare and its products across global markets.
• Lead technical SEO initiatives - Identify and prioritize opportunities related to crawling, indexing, site architecture, internal linking, and performance across a large-scale website.
• Optimize for traditional and AI-powered search - Develop approaches to improve Solflare 's visibility in Google, AI Overviews, ChatGPT, Perplexity, and other emerging discovery platforms.
• Shape our content SEO strategy - Work with content creators and other stakeholders to ensure landing pages, product pages, and editorial content are built around search intent and measurable organic growth opportunities.
• Strengthen off-page SEO - Identify and execute opportunities to improve domain authority, backlink quality, and competitive positioning.
• Improve product discoverability - Support organic visibility for Solflare 's browser extension and other relevant product discovery channels.
• Measure what matters - Monitor performance, turn data into actionable insights, and continuously refine priorities based on impact.
• Collaborate across teams - Partner with Marketing, Product, and Engineering to turn SEO opportunities into implemented improvements