Director of HR

WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState.

We turn that attention into real outcomes for our partners, some of the world's leading companies. Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US? You own outcomes here, not tasks. We measure work by impact, not activity.

The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Base salary: $170,000 to $190,000. Plus an annual bonus paid as a flat amount rather than a percentage of base. Launch Potato is about 200 people, profitable, and growing.

The performance management system that got us here was built by our SVP of Talent, and he still runs it. That system becomes yours. You're inheriting something that works.

There's a levels framework, a rating scale, a calibration process, and managers who have been through several cycles. It got us to 200 people. Your job is deciding what carries forward and change-managing the rest, across an org that moves fast and adopts new processes.