Director of Brand and Creative

Proof is the world's first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market leaders and experts who brought notarization online with Notarize℠, Proof offers trust in a digital world by verifying identities and securing transactions to protect businesses and their customers.

Since 2015, we’ve completed many of the world’s first digital commerce transactions, including the first online real estate closing, online mortgage closing, online auto sale, and online will and we're still just getting started! Proof's brand has to signal two things at once: the rigor of a WebTrust-audited certificate authority that banks can rely on, and the simplicity of an identity people can verify once and reuse anywhere.

As Proof expands from the online notarization category we created into portable digital identity and agentic authorization, our brand needs to grow with us. As Director of Brand and Creative, you'll own Proof's brand strategy, visual and verbal identity, and creative output across every touchpoint, including proof.com, campaigns, events, sales materials, and executive presence.

Day to day, you'll set creative direction, lead design production, and build a brand that earns trust from regulated institutions and stands out in identity and fintech

What you’ll do

• As the Director of Brand and Creative at Proof: Brand strategy and architecture: Define and steward Proof's brand platform (purpose, personality, voice, and the promise of trust in high-consequence transactions), and develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing.
• Lead brand evolution or refresh work as needed.
• Visual and verbal identity: Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization.
• Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines.
• Brand hub and templates: Build a self-serve brand hub and template library so Sales, Marketing, and the wider company stay on brand.
• Campaign and launch creative: Lead creative concepting and execution for campaigns, product launches, and brand moments with Revenue Marketing and Product Marketing.
• Design across touchpoints: Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments, including booth and experiential design with the Event Marketing Manager.
• Creative operations: Run intake, prioritization, and review and approval workflows, and manage creative budgets, agencies, and freelancers.
• Brand health and governance: Establish brand health metrics and research (awareness, consideration, perception among target buyers), govern consistency across marketing, sales, partners, and co-marketing, and work with Product Design so the product and marketing brand feel like one company