Customer Evidence Manager

Responsibilities

• Identify advocates, coordinate outreach with account teams, manage consent and approvals, record participation preferences, and avoid customer fatigue.
• Set the creative and editorial direction and maintain the evidence taxonomy, freshness, and discoverability of the asset library — case studies, ROI studies, video testimonials, peer/G2 reviews, customer voice, and competitive proof.
• Manage the sales content library (Highspot, Deeto, or comparable) — organize assets by deal stage, customer profile, vertical, and product; set and enforce freshness standards; and proactively surface content gaps.
• Run a recurring Sales–Marketing feedback session to understand seller needs, assess content performance in live deals, and prioritize new evidence.
• Ensure the right proof reaches the right seller for the right deal stage proactively, and track evidence utilization by account executive and deal stage to close adoption gaps.
• Partner with Marketing Operations to build campaign attribution and reporting in Salesforce, measuring evidence's influence on pipeline, win rate, and sales-cycle velocity.
• Provide monthly reporting to Sales and Marketing on evidence performance and pipeline acceleration, and maintain a rolling pipeline of customers at each stage of evidence development

Requirements

8+ years in B2B content marketing, customer marketing, or sales enablement — ideally spanning all three. Demonstrated experience building and operating a customer evidence, case-study, or advocacy program that sellers actively used in live sales cycles (not solely a published content library). Strong command of complex B2B sales cycles and the specific evidence needed at each stage, from discovery and evaluation through procurement and legal review.