Digital Marketing Specialist

ABOUT USALCO Water powers life. At Usalco, that means only the best will do: cleaner water, smarter systems, and sustainable outcomes. Since 1980, we've built the coagulant technology the industry runs on, and today 1 in 3 Americans depend on water treated with our products.

We're headquartered in Baltimore, operate manufacturing and logistics locations across North America, and we're investing in the people, products, and digital tools that keep our customers ahead

The role

• Utility operators, engineers, distributors, and industrial buyers are changing how they find answers.
• They still search Google, and more of them now ask ChatGPT, Perplexity, Copilot, and Google's AI Overviews.
• You'll make sure Usalco is the answer they find.
• You'll design, build, and run our search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) strategy end to end: the strategy, the hands-on execution, and the reporting that ties visibility to qualified leads.
• This is a senior individual contributor role reporting to the VP of Marketing

What you'll do

Strategy Build and own a multi-year search and AI visibility strategy tied to business priorities. Research keyword, question, and prompt demand across our audiences, and map it to the buyer journey. Set KPIs and targets, and build the business case for tools, content, and technical investments.

Technical SEO Run regular technical audits and own site health: crawlability, indexation, architecture, Core Web Vitals, internal linking, redirects, and migrations. Implement and maintain structured data (schema.org) for products, technical documents, FAQs, our organization, and our locations. Prioritize and ship fixes with web developers, IT, and agency partners.