Chief Marketing Officer (Ukrainian-speaking)

CMO (Chief Marketing Officer) We are an international group of companies operating across European and Latin American markets. We build and scale our own products and projects in e-commerce with in-house logistics, affiliate marketing, and performance marketing. Remote / Full-time – Kyiv time zone (EET / EEST) Mission of the Role To turn partner traffic into a recognizable brand and loyal customers that deliver sustainable growth in LTV and revenue

Requirements

• 4–6 years in marketing, including 2+ years in a leadership role.
• Experience in D2C / e-commerce / Health & Beauty / FMCG with a solid understanding of direct online sales.
• Proven product marketing experience: positioning, GTM, and launching offers from scratch with measurable results.
• Experience working with offers, pricing, funnels, and their unit economics (COD or marketplaces a plus).
• Experience building and managing product subscriptions / a continuity model.
• Experience building and scaling partner (affiliate) traffic.
• English at Upper-Intermediate (B2+) level, preferably C1.
• Ukrainian at C1 level or above.
• Knowledge Product marketing core: Ideal Customer Profile, positioning, messaging, competitive analysis, product-market fit.
• Building a straight-sale business model: offer ladder, pricing, funnels, unit economics.
• GTM mechanics: launching into new markets, product launches, hypothesis testing.
• Retention / CRM marketing: segmentation, replenishment, LTV growth.
• Performance, affiliate, and marketplaces: the mechanics and economics of each channel.
• Metrics: acquisition (CAC, CR), value (LTV, AOV, ROMI), cohort analysis, COD economics (delivery rate).
• Advertising regulations in the Health & Beauty niche, and GDPR / local regulations across LATAM and the EU